According to a report from Serbia’s Ministry of Tourism and Youth, tourism revenue reached an all-time high in 2024, with €1.6 billion generated from January to July alone—a 16% increase over the same period last year. This growth is driven by both the increase in short-term visits and long-term relocations, showing that Serbia is making a name for itself internationally as a vibrant, safe, and affordable place to live and explore.

Overcoming Outdated Perceptions

Many people come to Serbia with preconceptions, often influenced by outdated media narratives. Yet, visitors quickly realize that Serbia offers a safe, lively environment with unique freedoms and an enriching lifestyle. For instance, tourists and new residents frequently comment on the lack of visible homelessness and the strong sense of community. While some Western countries struggle with visible social challenges, visitors are often pleasantly surprised by Serbia’s cleanliness, security, and close-knit communities.

A Safe and Welcoming Environment

Contrary to certain travel advisories, Serbia remains a safe country. Women report feeling safe walking at night, and parents feel confident letting their children explore. Instances of crime, particularly violent crime, are lower than in many Western countries. While safety varies everywhere, visitors to Serbia regularly attest to feeling secure and welcomed.

The combination of affordable living, vibrant culture, and digital nomad-friendly infrastructure has led to an influx of remote workers from North America, Europe, and beyond. Some visitors, like a recent client from Calgary, Canada, have fallen in love with Serbia during their travels, returning annually and even considering property investments. For digital nomads, Serbia offers a dynamic base in Europe, with reliable internet, a growing international community, and easy access to other European countries.

Increased Demand for Rental Properties

With this influx of international visitors and residents, the demand for rental properties has surged. Property buyers are now investing in Serbian apartments to turn them into rental accommodations, meeting the needs of tourists, digital nomads, and semi-permanent residents alike.

The Joy of True Freedom

One standout attraction of Serbia for many expats is its sense of freedom. In Serbia, locals celebrate their independence with a passion that is palpable. For instance, sports events are highly energetic, reflecting Serbia’s spirited culture, which some Western visitors find refreshing compared to the regulations and constraints they experience back home. Many expats see Serbia’s lifestyle as offering “true freedom,” adding to its appeal as a relocation destination.

Rich Cultural Experiences

Serbia’s dynamic culture also extends to its tourism offerings. From tours of Belgrade and Novi Sad to excursions into the country’s natural landscapes, Serbia provides visitors with memorable experiences. Tour operators offer tailored excursions, complete with English-speaking guides, ensuring that international guests enjoy Serbia’s best sites without language barriers.

Serbia’s tourism and relocation growth have not happened by accident. The Ministry of Tourism and Youth is actively working to support tourism through subsidies and initiatives, particularly focusing on sustainable and rural tourism. This support has helped double the number of tourists visiting Serbia over the past decade, from 2.2 million arrivals in 2013 to 4.2 million in 2023.

If you’re considering relocating to Serbia or planning an extended stay, professional relocation services, like Relocation Serbia, offer comprehensive support, including guided tours, property search assistance, and insights on life in Serbia. With experienced guides and a network of partners, we can help you navigate the details, whether you’re coming for a short visit or a long-term stay.

As Serbia continues to grow as a popular destination for both travel and relocation, it’s clear that this country has much to offer. From the freedom and sense of community to the vibrant lifestyle and affordability, Serbia is attracting more global citizens each year. Whether you’re curious about a short visit or considering a more permanent move, Serbia welcomes you with open arms.

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